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Unique Baby Shower Gifts

by admin on July 30, 2012

Unique Baby Shower Gifts


Unique baby shower gifts are enthusiastically sought after by family and friends year-round. This special event is a time to congratulate the new parents to be, as well as welcome new life to the world. In the late 19th century, Victorian women began hosting tea parties for expecting mothers. This is how the umbrella became symbolic, as it was tradition to carry one to these afternoon affairs. Regardless of how the custom originated, one thing is clear; the quest for priceless and memorable merchandise will continue for generations to come. In other words, the (heart) beat goes on.

Whether you own an intimate family-owned business or operate a corporate franchise geared toward infants, buying and reselling wholesale products for popular celebrations is a no-brainer. Each year there are approximately 4 million births in the United States. Multiply that by a lengthy guest list of family, friends, and coworkers of each expecting parent, and you may begin to realize how valuable it is to merchandise products specifically tailored for this joyful event.




For retailers, supplying irresistible giving opportunities for guests of the party means being aware of what items leave a lasting impression long after the wrapping paper is torn off. For presents with pizzazz, heirloom worthy and personalized baby goods top the list. Giving something with extra thought and consideration will always make the expecting mommy feel wonderful. They can be anything from a personalized blanket to a pair of gold-dipped booties. No matter what the buyer’s budget may be, a little extra thought goes a long way, delivering the message of how much they truly care. These items are often the first garment or knick knacks to ever display the child’s name, and are preserved for years into adulthood rather than ending up in the family garage sale.

Moms want practical clothes that can withstand the test of spit ups. That doesn’t mean they don’t strive to dress their infant in the most adorable matching ensembles on the market. Party attendees should have a wide range of all-in-one outfit sets to purchase. By merchandising your products in an easily digestible way for even the clueless shopper, you will soon see an increase in sales. Layering corresponding colors and patterns for customers is an asset to any infant retailer. Opportunities for add on sales (or upselling) increase with each matching accessory, from ruffle socks to headbands. Make it easy on your customer, and your efforts will be rewarded with repeat shoppers for birthdays and holidays to come.

Party guests don’t always focus on the child alone. After a nine month pregnancy, moms need a little something extra too! Stock some merchandise specifically for expecting moms such as stylish diaper bags, memory books for her to fill out by hand, luxurious robes and slippers, skin and spa care lines, or anything that will make her feel pampered.

The selection of infant merchandise should be handled with care. Retailers who are able to tap into the tastes and desires of party guests stay one step ahead in the world of tot fashion and accessories.

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